Björn Neumann is appointed the new Managing Director for Germany and Western Europe
at Kleffmann Group

Lüdinghausen/Germany, 11/01/2017. 

From 1st January 2017 Kleffmann Group is pleased to announce the appointment of Björn Neumann as Managing Director for Germany and Western Europe, Kleffmann Group based in Lüdinghausen. Additionally, he will be responsible for the region Africa/Middle East on the Management Board.

Björn Neumann holds a PhD in Biotechnology and a wealth of experience in the agribusiness sector, having worked in a range of roles within Monsanto, where his focus was on vegetables and maize. This experience provides him with deep knowledge in the seed and crop protection markets. He was formally Managing Director of Monsanto Germany GmbH.

“Kleffmann Group has made a name for itself as a leading global market research agency in the agribusiness sector. I am looking forward to the new role and new experiences as a service provider. With my commitment I want to contribute to the success of this rising, innovative company”, says Björn Neumann.

CEO Burkhard Kleffmann states: “With Björn Neumann we have gained an experienced person for the position and we are delighted that he is now part of the Kleffman Group team. Kleffmann Group can benefit from Björn’s farmer focused experience. With the help of new products, we together, we aim to foster closer relationships with farmers who provide key insights into farm activity. With his comprehensive expertise in agriculture we are convinced that Björn will successfully lead the business and expedite innovations.”

Caroline Farwick will now assume responsibility for the global marketing team and the global product development of AdHoc.

Kleffmann Group will therefore strengthen its efforts in order to even better inform its clients and to integrate farmers into the changes we foresee in market research process (digitalisation).