Crop Protection

Do you have the correct strategy to win in this competitive market? Do you know how farmers decide what crop protection products to buy? Why your brand was chosen or rejected? Do you know when farmers make their crop protection purchases? Against which targets your product was used and when it was applied? Was the product applied by itself or as a tank mix?

Our amis®crop protection panel information is based on over 100,000 interviews repeated annually with farmers from all over the world. This comprehensive data set provides deep insight regarding the importance of products, market share of crop protection and fertilizer companies as well as their products, farmers’ purchase behavior and farmer demographics on local and global levels.

For countries in the APAC or MEA regions with complex agricultural structures (e.g. political restrictions, dominant distributors, low industry influence on the market, etc.) the National Crop Protection Marketing Overview amis®Trend complements our amis® farmer based panel data by providing valuable market insight gathered from desk research and expert interviews.

Thanks to our long-term experience we are able to not only deliver current-state data, but are also able to identify and evaluate trends, analyze market developments and benchmark your performance against that of competitors.

If you are looking for individual, short term studies adressing your specific information needs, our AdHoc Research will provide you with answers to your questions.

Thanks to our close relationship with farmers and experts across the globe, we are able to look at farmers’ product preferences, to investigate the mechanisms behind their purchase decisions, to analyze what product characteristics drive their purchase or to evaluate their perception of your brand. 

Our products are designed to gain deep insights on whatever concerns you and to turn them into foresights that will help you define the right strategic decisions.

For more information on our full range of solutions please contact us

Doris Lütke Brochtrup
Key Account Director AMIS
Phone: + 49 (0) 2591 9188 – 113

Johanna Pigisch
Key Account Manager
Phone: + 49 (0) 2591 9188 – 305