For plant protection product research the Kleffmann Group survey results cover the following points:
§ Market penetration and market share of plant protection product, market
distributor and licensee (according to turnover, tonnage and treated area in
each case)
§ Application rates; price
§ Times of application, purchase decision, actual purchase and payment
§ Tank mixes and crop treatment patterns
§ Purchasing behavioral patterns for plant protection products (sources of
supply information, recommendation, other information sources and much more)
§ Brand loyalty and market trend changes for plant protection products
The coordinating of studies and delivery times of the results are depicted in the following graphs:
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