Methods

For your individual market research programs you can choose from an extensive method pool.

CATI (Computer Aided Telephone Interviews)
Telephone interviews continue to increase in significance and represent the most important survey tool in our studies. Our telephone studio in Lüdinghausen includes 20 CATI stations from where our experienced and regularly-trained interviewers carry out surveys, particularly within the B2B sector.

Face-to-Face Interviews
We apply interviewers from our own very capable fieldwork department to research primary information. Our team in Lüdinghausen carries out the planning, interview briefing, quality control and management of a project. Our interviewers are distributed on a regional basis; their qualifications are outstanding and this means each one is a very competent dialogue partner, even for top ranking and discerning interview subjects.

Intensive Interviews
The openly conducted intensive interview avoids the sort of immediate constriction in the flow of experiences and reactions from interview subjects that can occur through predetermined question and answer categories. The flexibility of this survey method makes it possible to highlight spontaneous ideas of previously unrecognised importance with regard to the survey subject.

Group Discussions
Group discussions represent a rapid and cost effective method of learning the opinions, the views and the positions of experts. The discussions are led by experienced moderators and are especially suitable for testing (product) concepts; for advertisement and packaging testing and for image studies. In many cases such qualitative procedures also help establish a more precise and concrete formulation of questions for subsequent quantitative project phases.

Online Market Research
An additional part of our service features online surveys which we mostly carry out in combination with CATI preliminary interviews. We use online surveys conducted via the Internet where visual aspects or complex question structures are involved, and where personal interviews would be too time consuming and cost intensive.