Panel market research
This term is defined as the questioning of a selected group of people on certain subjects. More specifically, the group, or panel, can comprise permanent members periodically interviewed on the same subjects. Contrary to the sort of research where new respondents are chosen for each survey, our panel market research approach is based on the progressive observations of the same group of people. Thus, through comparison with previous survey results, time-related series can be created for the identification of a development trend.
